Brand · Style Guide

How the brand
looks & feels.

The visual system behind Deep Tech Week and its production company, Hyperstition Incorporated — official logos, the brand yellow, the type scale, and the aesthetic that ties our surfaces together. Grab what you need; keep the marks intact.

View the sci-fi moodboard →
§01

Logos & marks

Use the official marks below. Don't alter, recolor, or distort them — no stretching, rotating, gradients, or effects. Our brand yellow is #FFDC47.

Deep Tech Week — primary
Deep Tech Week — primary On light backgrounds
SVGPNG
Deep Tech Week — white
Deep Tech Week — white On dark backgrounds
SVGPNG
Hyperstition logomark — black
Hyperstition logomark — black On light backgrounds
SVG
Hyperstition logomark — white
Hyperstition logomark — white On dark backgrounds
SVG

Right-click and "Save link as…" to download, or open in a new tab and save. Need a specific format, lockup, or resolution? Just ask.

§02

Color

The brand is anchored by a single warm yellow — #FFDC47 — set against a near-black ink canvas and pure white. The ramp below provides tints and shades for states, hovers, and depth.

BRAND YELLOW
primary-50 #FFFAE6
primary-100 #FFF8D6
primary-200 #FFF4C2
primary-300 #FFEE9E
primary-400 #FFE673
primary-500 #FFDC47
primary-600 #E6C640
primary-700 #BFA535
primary-800 #99842B
primary-900 #7D6C23
NEUTRALS
ink #0A0A0A
white #FFFFFF

In CSS the yellow is always referenced as the token rgb(var(--color-primary-500)) — never hardcode the hex.

§03

Typography

Headlines and body run in Space Grotesk; eyebrows, metadata, and operational chrome run in the monospace JetBrains Mono. The scale below shows each role at the size and weight it ships at.

DISPLAY TITLE
Building the science-fiction future.
SECTION HEADING
Logos, color, and type
BODY PARAGRAPH

Deep Tech Week is a decentralized, citywide conference series for the people building the hard-tech frontier — founders, researchers, investors, and operators across AI, energy, biotech, robotics, manufacturing, space, and defense.

MONO EYEBROW / META
BRAND · STYLE GUIDE · #FFDC47
§04

Aesthetic guidelines

Two surface languages carry the brand. Glass is for attendee-facing pages — luminous, soft, optimistic: translucent panels, blurred depth, generous space, the yellow used as a warm accent. Terminal is for operational, back-of-house tools — CRMs, operator dashboards, admin consoles: monospace type, hairline borders, square corners, and yellow used as a precise signal. Glass invites; terminal operates. Don't mix the two within a single surface.

The voice is plain-spoken and declarative. We're building the science-fiction future at the hard-tech frontier, and we say so directly — concrete, confident, never hype. State what a thing is and does; skip the superlatives and the exclamation marks.

  • Do give the marks clear space and a legible size.
  • Do keep strong contrast — the yellow on ink, white on ink, ink on yellow.
  • Do use the yellow as an accent and signal, not as a flood-fill background.
  • Don't recolor, stretch, rotate, or add effects to the logos.
  • Don't place marks on busy, low-contrast, or clashing backgrounds.
  • Don't blend glass and terminal idioms on the same surface.
  • Don't reach for hype — let the work and the plain description carry it.
§05

Moodboard

The fullest expression of the brand's feel lives in the sci-fi moodboard — the imagery, textures, and references that set the tone for everything above.

BRAND · MOODBOARD Step into the sci-fi moodboard →