Dell Technologies Inc. is an American technology company founded in 1984 as PC's Limited by Michael Dell, headquartered in Round Rock, Texas. The company develops, sells, repairs, and supports personal computers, servers, data storage, and related products and services. Pioneering direct-to-customer PC sales, Dell became the largest global PC vendor by 2001. A subsidiary of Dell Technologies, it is a component of the NASDAQ-100 and S&P 500.