Souling is a service business centered on one-on-one sessions with the author, workshops, and keynote talks, and its website invites customers to book tailored sessions by email. Its public site does not describe a software platform, proprietary technology stack, or named customer roster. The company register shows Souling Ltd as a UK private limited company incorporated on 5 August 2021, and the officers page names Basil Mohamed Mahmoud Abuismail and Vanessa Martinez Quintela as directors. I did not find any verified funding round information in the sources provided. The UK company record lists a registered office at International House, 36-38 Cornhill, London, England, EC3V 3NG, while the public Souling site uses the souling.au domain.