Salesforce, Inc. develops and delivers customer relationship management (CRM) software and related enterprise applications via a software-as-a-service subscription model. Its platform includes tools for sales, customer service, marketing automation, analytics, e-commerce, and AI. The company was founded on March 8, 1999, by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez and is headquartered in San Francisco, California.