Reflex operates as an employer of record and talent marketplace exclusively for retail, handling next-day worker payments, employment matters, tax withholdings, and local labor compliance. It provides on-demand staffing for store roles including sales associates, greeters, floor organization, shipments, stock organization, new store openings, wholesale, and marketing events. The platform enables retailers to budget hours across locations for labor optimization and ensures workers complete brand-specific retail training before shifts. Customers are retail brands seeking coverage independent of employee availability. No leadership names, fundraising details, or office locations are specified in available sources.