Performance Magnetics is an electromagnetics analysis and design consulting firm based in Palo Alto, California. It specializes in the design, analysis, optimization, and simulation of electronically controlled magnetic devices including motors, generators, actuators, and sensors. The firm serves consumer, military, medical, and transportation applications using finite element analysis and other modeling tools. It is led by Albert Hartman, PE (BSME Cornell University) and Wendy Lorimer, Ph.D.