Mira is a location-intelligence company for the out-of-home advertising industry, providing a real-time and historical data layer used to plan, execute, and measure campaigns. Its platform analyzes crowd movement and audience attributes from mobile location events, which it says it processes at scale to generate crowd analytics for buyers and specialists in out-of-home media. The company’s website does not clearly identify its founders, executives, financing history, or office locations in the materials provided here, so those details are omitted.