Tarasha is a Project Tarasha initiative of Titan Company Ltd. that works with rural craft entrepreneurs and artisan-led microenterprises to help them build sustainable craft businesses. Its program focuses on design development and mentorship, business-skills training, digital adoption through Tarasha Digital, and market access through B2B and B2C connects, exhibitions, and e-commerce opportunities. The organization says it supports craft producers across materials including stone, wood, banana fiber, bullrush, water hyacinth, paper, glass, copper, silver, fabric, leather, and recycled materials, and it has trained and supported more than 100 craft producers. Public materials identify the project lead as Ritika Gandhi, and the initiative is described as a collaboration with Creative Dignity.