Storio group operates as a B2C e-commerce business producing personalized photo products including photobooks, wall décor, cards, calendars, prints, and gifts. It serves millions of customers across Europe through local brands in markets such as Benelux, UK, France, Spain, Germany, and Scandinavia. The company uses in-house photo creation software alongside a vertically integrated model that incorporates e-commerce and printing facilities, supplemented by collaborations with external factories. It resulted from the merger of albelli and Photobox, completed in January 2022, backed by Rivean Capital. Storio group maintains multiple manufacturing sites across Europe and operates in thirteen European markets.