Fresh Consulting was founded in 2007 by Jeff Dance and Steve Hulet as a product development and innovation services firm headquartered in Bellevue, Washington. The company employs over 350 people and serves more than 500 clients across medical devices, industrial equipment, consumer products, and sporting goods. Fresh's services span strategy, industrial design, UX/UI design, web and mobile app development, software engineering, and enterprise systems integration. The executive team includes CEO Jeff Dance, CTO Steve Hulet, and CFO Richard Rose. The company raised $5 million in funding according to available records. Fresh operates as a private company and generates approximately $47.2 million in annual revenue.