**Electra Consumer Products**, stylized as ELECTRA CP, imports, markets, distributes, and manufactures electrical appliances including residential and commercial air conditioners, HVAC systems, white goods, brown goods, and small appliances. It operates retail chains Mahsanei Hashmal and Shekem Electric with 70 branches across Israel, serving 2.5 million customers annually and holding a 30% market share in large home appliances plus expansion into small appliances via independent Electra-brand imports. The company manufactures climate-control systems through a plant in cooperation with Bosch and handles export, logistics, and recycling. It trades on the Tel Aviv Stock Exchange under ticker ECP as a TA-90 Index constituent and belongs to the Elco Group. Yoram Badash serves as co-CEO of Electra.